Ludovic LAO


An international and creative open-minded individual with International Marketing, Communication and Business Management acumen, driven by challenges and willingness to learn. A genuine talent being able to analyze, interpret and master data for marketing and communication strategies, who gained experience within global business icons, demonstrating an ability to quickly adapt to differing cultural marketing environments.

Expériences professionnelles

Marketing manager

THALES , Riyadh

Depuis le 08 septembre 2012

• Promoted with recognition from VP Defense Assistant in May 2013.
• Carrying out effective research into key competitors and key industrial areas for market intelligence.
• Identifying key marketing opportunities to constantly improve business development activities.
• Managing a marketing communication plan to implement strategy and delivering on objectives.
• Developing communication kits to support sales and marketing activities.
• Actively contributing to the country Strategic Business Plan.
• Responsible for internal communication, team work improvement and for the development of market intelligence.
• Captured, gathered and analyzed valuable marketing & sales information to support strategic planning.
• Developed knowledge about customer/partner’s organization, decision process and stakeholders
• Actively contributed to the Key Industrial Partners qualification process (Q-Ops, risk factors identification, etc).
• Improved/Optimized Thales positioning on KSA’s defense market by qualifying local Key Industrial Partners.


Cyclones Magazine , Paris

Depuis le 01 avril 2012

• Project leader on the Cyclones Finest Collective (Artist Communication Platform).
• Providing both creative and production support in the development of the magazine.
• Leading the unified process of marketing/concept/design and postproduction execution
• Collaborating and contributing to the creative process.
• Establishing a professional external relationship with brands, artist and vendors.
• Producing numerous features both live and via email with high-profile industry leaders in music, fashion and art.
• Liaising with brands/artists for interviews/features.
• Managing promotional materials for Cyclones Magazine related branding and press releases.
• Developing layouts/ideas/designs with team for internal/external use.
• Implementing more efficient methods of workflow through the use of various efficiency programs and collaboration tools.
• Recruiting new writers and contributors to the team.

Project manager

AIR LIQUIDE , Shanghai

De Octobre 2009 à Septembre 2010

• Prepared Project Initiation documentation.
• Responsible for costing, forecasting and planning to identify and quantify external risks affecting the project implementation
• Ensured best value obtained for the project including brand management, supplier base, use of internal and external resources.
• Maintained and completed Project Key Performance Indicators.
• Issued detailed and summarized project progress reports.
• Involved in product design, functionality and quality control.
• Quarterly & annual sales analysis for key region (Sales forecasting & Clients profitability analysis).
• Mapping - Data input in order to map customer profitability by area.

Event manager

Rolls Royce , Guangzhou

De Janvier 2008 à Juin 2008

• Researched, developed and managed high-end events.
• Managed and created overall marketing and promotional aspect of the company, involving multimedia and website content & design.
• Organised trade fairs and conferences. (TOP SHOW, Yachts & Private Jets Conferences)
• Developed partnerships and managing relationship with sponsors. (HSBC, Chambers of Commerce, Air France, etc.)
• Liaising and coordinating with the marketing director and the team to manage continuous improvement of the event.
• Telemarketing.

Formations complémentaires

Master of Business Administration (MBA)

University of Ballarat - International Business

2011 à 2012

Exchange program (dual degree) with INSEEC Business School Paris – France.


INSEEC - Marketing

2011 à 2012

Euro MBA Marketing Concentration


Fudan University - Management Science

2008 à 2010

Sino-French cooperation program - Exchange program (dual degree) with ICD Paris – France.

Master SGADA

Université du Droit et de la Santé de Lille (Lille II) - Sciences de Gestion - Administration des Affaires

2006 à 2010

Special partnership with ICD


ICD (Institut International du Commerce et de la Distribution) - International Business (Programme Franco-Chinois)

2006 à 2010

Sino-French cooperation program

Parcours officiels

INSEEC MSc et MBA – Paris – Master of Business Administration INSEEC – 2011 – EURO MBA


Français - Langue maternelle

Anglais - Courant

Chinois - Courant

Espagnol - Notions

Centres d'intérêt

  • • Travels: Long stay travel in China
  • Australia
  • England and United-States
  • Middle East. • Artistic activities: Piano
  • Music Production
  • Graphic Design
  • Dance (hip hop). • Sport activities: Football
  • Handball
  • Athletics.