Ludovic LAO

• Promoted with recognition from VP Defense Assistant in May 2013.
• Carrying out effective research into key competitors and key industrial areas for market intelligence.
• Identifying key marketing opportunities to constantly improve business development activities.
• Managing a marketing communication plan to implement strategy and delivering on objectives.
• Developing communication kits to support sales and marketing activities.
• Actively contributing to the country Strategic Business Plan.
• Responsible for internal communication, team work improvement and for the development of market intelligence.
• Captured, gathered and analyzed valuable marketing & sales information to support strategic planning.
• Developed knowledge about customer/partner’s organization, decision process and stakeholders
• Actively contributed to the Key Industrial Partners qualification process (Q-Ops, risk factors identification, etc).
• Improved/Optimized Thales positioning on KSA’s defense market by qualifying local Key Industrial Partners.

• Project leader on the Cyclones Finest Collective (Artist Communication Platform).
• Providing both creative and production support in the development of the magazine.
• Leading the unified process of marketing/concept/design and postproduction execution
• Collaborating and contributing to the creative process.
• Establishing a professional external relationship with brands, artist and vendors.
• Producing numerous features both live and via email with high-profile industry leaders in music, fashion and art.
• Liaising with brands/artists for interviews/features.
• Managing promotional materials for Cyclones Magazine related branding and press releases.
• Developing layouts/ideas/designs with team for internal/external use.
• Implementing more efficient methods of workflow through the use of various efficiency programs and collaboration tools.
• Recruiting new writers and contributors to the team.

• Prepared Project Initiation documentation.
• Responsible for costing, forecasting and planning to identify and quantify external risks affecting the project implementation
• Ensured best value obtained for the project including brand management, supplier base, use of internal and external resources.
• Maintained and completed Project Key Performance Indicators.
• Issued detailed and summarized project progress reports.
• Involved in product design, functionality and quality control.
• Quarterly & annual sales analysis for key region (Sales forecasting & Clients profitability analysis).
• Mapping - Data input in order to map customer profitability by area.