photo de profil d'un membre

Sébastien YANNI

Sebastien Yanni

44 ans

Situation professionnelle

N'envisage pas de changer de poste actuellement

Résumé

Enthusiast entrepreneur, Inbound marketer & digital strategist, generous trainer by day, caring father & husband, Bon-Vivant by night, enjoying the work-life balance Argentina offers, for the good & hopefully the best.

Presented as an enthusiast entrepreneur as he finds the "value creation" one of the most enthusiastic challenges. In such he is active part in 4 ventures, 1 social-care foundation while being a caring father & husband.

► Entrepreneur by profession◄
Sebastien founded the Inbound Marketing agency Soyculto in 2006 to give customers the keys to find growth using digital media. We conceive, implement & operate lead generation & management solutions at strategic & tactical levels on & offshore.

In 2010, he cofounded Quambi to operate a serious & social gaming platform. Based on a gamification expertise, we provide social engagement & business intelligence for brands.

In 2008, he joined the Web724, as BizDev & Marketing Officer. In 2012, he joined ElegiSeguro, an online insurance comparison and sales engine as CMO.

In 2004 he cofounded Visiomusic while in ESCP-Europe Innovation & Entrepreneurship Specialized Master. Before, he managed Intrapreneurship programs in HP at Worldwide, European & Country levels.

►Generous Raconteur by passion◄
Curious, avid learner, Sebastien is passioned about Marketing & all things digital. Beside the professional need, he wanted to share experience & knowledge. He became a Personal Branding & Entrepreneurship evangelist for freelancers, executives & decision makers.

He joined in 2012 the board of the Foundation "Entraide des Francais en Argentine" to help his fellow nationals in social needs in Argentina. In charge of Marcom, he helps raising funds & making the NGO visible.

►Enthusiast by Mindset◄
Always Positive, Sebastien sees opportunity where one sees risk, he sees challenge where one sees difficulty, he foresees success where one sees failure.

Trilingual, Sebastien uses daily French, English & Spanish.

Expériences professionnelles

Partner principal & directeur des opérations

Soyculto , Buenos aires

De Août 2006 à Aujourd'hui

Designed & Implemented Traffic Generation Strategies using:
============================================
-Search Engine Optimization (SEO)
-Social Media Marketing
-Search Engine Marketing (SEM)
-Qualitative Link Building
-Pay Per Click Advertising (PPC)
-Direct & Email Marketing

Established or Improved Online Presence by:
=================================
-Designing & Implementing Social Media Strategy
-Auditing Online Assets & Recommending improvement
-Creating & Launching Social Media Marketing campaigns
-Developing Content Editorial Lines
-Setting up Corporate Websites and Business Blogs

Boosted Online Growth and Revenue Generation using:
========================================
-Demand & Lead Generation Strategies
-Organic Conversion Rate optimization (CRO)
-Pay Per Click (PPC) & Interactive Advertising
-Landing Page Optimization
-A/B & Multi Variate Testing
-Email Marketing & Social Media Marketing
-Optimized Marketing Copywriting

Monitored & Managed Business Reputation by:
==================================
-Controlling online Notoriety reactively and proactively
-Consolidating Web Analytics Information
-Processing data to extract Marketing & Business Intelligence

Drove Successful Business Growth Projects for Industries:
==========================================
-Insurance & Financial Services
-Pharmaceutical & Veterinary laboratory
-Education (University, Language Institutes)
-B2C Ecommerce & retail
-Professional B2B services (Translation Agency, Interior Design)
-Consulting services (Accounting and Finance)
-Event Management...

Social media, personal branding & marketing trainer & speaker for freelancers | coach & raconteur

Soyculto

De Octobre 2010 à Aujourd'hui

As Event Speaker, presented "Personal Branding to find Better Jobs" to Freelancers
=============================================================
=> Spoke in the "2010 Argentine Translators Congress" in Buenos Aires (47 presencial participants)
=> Spoke on the "1st Proz.com Spanish Virtual Event" (512 online participants)

Presentation about:
- Personal Branding Strategy and Action plan for Translators
- Personal Branding discovery Process for indivuals
- Brand creation techniques for Freelancers
-Personal Brand communication operations and maintenance.


As a Trainer for Freelancers, created the Personal Branding 101-105 Webinar serie
==============================================================
-Personal Branding 101: Build yourself an expert profile online to Find more jobs
-Personal Branding 102: Have jobs find you establishing a Top Selling Expert reputation
-Personal Branding 103: Boost your Freelancer (& Agencies) activity optimizing your LinkedIn profile
-Personal Branding 104: Get Twitter and Facebook up and running for your professional success
-Personal Branding 105: Generate more jobs opportunities with Advanced Networking strategies

Social & serious gaming, marketing intelligence & gamification specialist | cmo & co-founder

QUAMBI

De Octobre 2010 à Aujourd'hui

Quambi is a spinoff from Soyculto' Serious and Social Gaming Business Unit

Quambi is dedicated to design, publish and operate social & serious gaming experiences for audiences. Based on gamification techniques, we build Internet and rich media marketing campaigns to collect easy-to-process profiles data and generate valuable marketing intelligence.
Quambi's platform and games are accessible via social networks, proprietary web or even classic landline phones.

Inbound marketing, seo, social media, online conversion partner consultant | ceo & founder

Soyculto

De Août 2006 à Aujourd'hui

Designed & Implemented Traffic Generation Strategies using:
============================================
-Search Engine Optimization (SEO)
-Social Media Marketing
-Search Engine Marketing (SEM)
-Qualitative Link Building
-Pay Per Click Advertising (PPC)
-Direct & Email Marketing

Established or Improved Online Presence by:
=================================
-Designing & Implementing Social Media Strategy
-Auditing Online Assets & Recommending improvement
-Creating & Launching Social Media Marketing campaigns
-Developing Content Editorial Lines
-Setting up Corporate Websites and Business Blogs

Boosted Online Growth and Revenue Generation using:
========================================
-Demand & Lead Generation Strategies
-Organic Conversion Rate optimization (CRO)
-Pay Per Click (PPC) & Interactive Advertising
-Landing Page Optimization
-A/B & Multi Variate Testing
-Email Marketing & Social Media Marketing
-Optimized Marketing Copywriting

Monitored & Managed Business Reputation by:
==================================
-Controlling online Notoriety reactively and proactively
-Consolidating Web Analytics Information
-Processing data to extract Marketing & Business Intelligence

Drove Successful Business Growth Projects for Industries:
==========================================
-Insurance & Financial Services
-Pharmaceutical & Veterinary laboratory
-Education (University, Language Institutes)
-B2C Ecommerce & retail
-Professional B2B services (Translation Agency, Interior Design)
-Consulting services (Accounting and Finance)
-Event Management...

Serious & social game, digital marketing, business intelligence startup entrepreneur | ceo-founder

Soyculto

De Juillet 2006 à Aujourd'hui

Created Soyculto in 2006 and developed two main Business Units:
-Serious and Social Gaming
-Digital Marketing and Business Intelligence

Unique on the Serious and Social Gaming Market, Soyculto is dedicated to design, publish and operate serious gaming Internet and rich media campaigns. These are accessible via social networks or proprietary platforms while collecting easy to process profiles data and generate valuable marketing intelligence.

As startup founder:
==============
-Invented, designed and built up an innovative concept of Spanish collaborative cultural gaming portal: www.torneoatlantis.com
-Selected technical partner and managed development of the application and web site
-Tested, Launched and positioned the web site to end-user targets
-Conceived business operations, “go-to-market” strategies and launched activities.
-Formalized business plan to sustain company growth

As Operation Director:
================
-Prospected the marketing agencies (B2B) market and represented via sales/marketing activity
-Operated community management including recruiting and animation
-Processed Traffic growth generation actions via PPC & SEO

Formation complémentaire

Mastere Spécialisé Innover et Entreprendre

ESCP Europe - Entrepreneuriat, Gestion de l'Innovation

2004 à 2005

Associations

Fondation Entraide des Francais en Argentine

http://www.entraidefrancaise.com

Secrétaire et Membre du Conseil d'Administration

Parcours officiels

INSEEC – Alpes-Savoie – ESC Chambéry – 1998

Langues

Français - Langue maternelle

Espagnol - Courant

Anglais - Courant

Compétences

Inbound Marketing
SEO
PPC
Email Marketing
Project management